How Some Retailers Make More Money than Others eBook Paul Watkins Diego Boniolo
Download As PDF : How Some Retailers Make More Money than Others eBook Paul Watkins Diego Boniolo 
Making money as an independent retailer, be it under your own brand or that of a franchise group, is not easy. How do you generate a profit when all around you huge discount stores are offering the same products at lower prices and spending millions on advertising?
This book explains how growing your store's profits starts with an understanding of the three-part Critical Retail Formula. The formula is Customer Numbers x Customer Spend x Gross Margin = Gross Profit and you must have a strategy for each of these.
What you will learn
- Why mass media advertising is a waste of your time and money
- Why putting dots on a map is the best market research
- How to become the local guru in your field
- How to maintain your gross profit despite a falling customer count
- The surprisingly big impact you can achieve on sales just by rearranging your shelves and store layout.
- How your next new customer is already standing in front of you i.e. turning browsers into buyers
- If you can raise the customer repeat buying rate from 4 to 6 times a year, that's a 50% growth in customer count. This book explains how to do that
- Techniques for increasing the spend from each customer
- How just simple questions can double sales to each customer
- How to improve your gross margin without a buying group or the need to heavily discount your products
- Do loyalty programs really work?
- How to keep your sales team motivated
The book is heavily sectioned for easy reference and packed with low-cost, easy-to-implement ideas. All the ideas come from the author's personal observations of what works and what doesn't. No theory, just real practical stuff!
How Some Retailers Make More Money than Others eBook Paul Watkins Diego Boniolo
What a find!!!For years I have searched for a PRACTICAL book, written by people who HAVE BEEN THERE AND DONE THAT - on retailing.
This book does not quote ancient chinese war lords or repeat ideas handed down the ages by irrelevent sources - No! This book tells you EXACTLY what to do and HOW to doe it.
It also comes up with a plan B if plan A is shaky AND a plan C!!!
Brilliantly written (you can almost hear the authors speaking) and so easy to read - I read it cover to cover on the same day it arrived - AND on the next day I started making changes and implementing the little thing I should have done years ago.
Guess what - The changes WORK!!!
It is such a simple formula - (Customers X No of items purchased X Margin = YOUR PROFIT).
If one of those factors drops ( less customers due to recession, or fewer items purchased or if you offer a discount)you have increase the other two factors to maintain or increase your profit.
Brilliant strategy, Brilliant credo: Turnover is Vanity;Profit is Sanity!!
Great read - highly recommended to all in retail (not only shop owners but employees as well).
Thank you boys!
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How Some Retailers Make More Money than Others eBook Paul Watkins Diego Boniolo Reviews
I read this book on an airplane - flying to a conference where I was to give a presentation to a bunch of retailers whose franchise was starting to look very tired.
During that flight my entire presentation was altered and what I delivered was a version of this book.
The idea behind the theory is crystal clear - in order to survive you must sell at a profit!
It is simple, logical , easy to follow and written in a way that almost talks to you.
I loved it and I endorse it without hesitation
Michael Kirk Douglas
What a find!!!
For years I have searched for a PRACTICAL book, written by people who HAVE BEEN THERE AND DONE THAT - on retailing.
This book does not quote ancient chinese war lords or repeat ideas handed down the ages by irrelevent sources - No! This book tells you EXACTLY what to do and HOW to doe it.
It also comes up with a plan B if plan A is shaky AND a plan C!!!
Brilliantly written (you can almost hear the authors speaking) and so easy to read - I read it cover to cover on the same day it arrived - AND on the next day I started making changes and implementing the little thing I should have done years ago.
Guess what - The changes WORK!!!
It is such a simple formula - (Customers X No of items purchased X Margin = YOUR PROFIT).
If one of those factors drops ( less customers due to recession, or fewer items purchased or if you offer a discount)you have increase the other two factors to maintain or increase your profit.
Brilliant strategy, Brilliant credo Turnover is Vanity;Profit is Sanity!!
Great read - highly recommended to all in retail (not only shop owners but employees as well).
Thank you boys!
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